Online advertisings or digital advertisings as a form in which the message is conveyed via the internet. "One of the most common ways is to make you think you are missing out by not having whatever it is they are advertising. You really need to have a good reason to justify this expenditure. 1. One can therefore also say that money spent on advertisement is an investment and not a waste. 60% revenue of Google is generated from ads and the same goes for Facebook. Criticisms of Advertising: Despite its various advantages, advertising has not been free from criticisms. 53) Which of the following statements about magazines as an advertising medium is true? As the world moves away from the world of print to the world of digital, does this marketing investment still make sense? For example, if your company sells makeup, you can display beautiful images of models’ faces, alongside your product. In each area, one is to look in for the advertising ability and the achievements in the light of preset objectives. Magazine advertising has long been considered one of the best ways to use print media to promote a business, a product, or even just an exciting opportunity. Magazine advertising space costs significantly more than newspaper advertising space. A) Magazines have long lead times and deadlines that can reduce flexibility. C) Magazines typically use a mass marketing strategy. Because of its cost, magazine advertising is not appropriate for most small businesses. One of the beauties of social media advertising is that it offers something for everyone. Many readers buy magazines to know what their favorite celebrities have been up to. B) Magazines have not benefited from advances in communication technologies. As an advertising strategist, my advice for brand managers is to think long and hard about not only the content, but also the emotions that might be evoked by their advertisements. Burden upon Consumers: A less expensive way to use magazine space than a bleed or cover position is to place an ad in unusual places on the page or dramatically across spreads. Like a television series, some magazines run stories in one edition and continue them in the next one, encouraging their ardent readers to buy successive editions. If you want to reach middle-aged adults and older you can use Facebook. One example is a junior unit, which is a large ad (60 percent of the page) placed in the middle of a page and surrounded with editorial matter. There are women’s magazines, men’s magazines and those that target teenagers. 1) Online Advertising. ... Social Media provides varied platforms and numerous advertising formats. If your business is upscale, it might be an appropriate choice. 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